Challenge: G2 Solutions, a consulting firm, needed a refreshed brand identity that would elevate its presence in a competitive corporate space. The goal was to attract new clients while reinforcing a reputation for reliability and professionalism. The challenge lay in modernizing the look and feel without losing the brand’s established credibility.

Solution: I led the design of a complete brand identity—logo, color system, typography, and key client materials—with a focus on clarity, trust, and polish. The visual direction balanced clean, modern aesthetics with corporate sensibility, positioning G2 as both contemporary and dependable. Although the proposed website redesign was not implemented, early-stage research and testing suggested that a streamlined, user-first interface combined with the refreshed identity would drive engagement and conversion. The final identity system offered a strong foundation for G2 to build client trust and stand out in its industry.

G2 SOLUTIONS
BRANDING | VISUAL IDENTITY | UX DESIGN

2025