XO-WNG is a sustainable snack brand that reimagines insect protein for a Western audience through a bold, flavor-led approach. While edible insects are common across many Asian cultures, the aim was to introduce them in a way that feels familiar, inviting, and aligned with modern snacking habits.

Inspired by flavors from Kyoto markets to Bangkok fruit stalls, the product combines crunchy edible insects with sun-dried fruits like strawberry, kiwi, lemon, and blueberry to create a fresh take on trail mix.

The visual identity uses vibrant color, structured layouts, and Latin insect names to balance curiosity with clarity. The result is a brand that feels clean, confident, and accessible, positioning XO-WNG as a forward-thinking, protein-packed snack.

Deliverables